Why Stories Matter
Stories Shape Our World
Storytelling is humanity’s oldest art form. It’s through stories, passed down from generation to generation, that we learn about the world - its dangers, its threats and its opportunities. Throughout history, stories have shaped the world we live in - it’s through stories that we understand the past, how we learn to be in the present, and how we can go about building a better future.
Stories Help Us Connect
In an increasingly polarised world, it’s more important than ever to recognise the things that we have in common. Stories build bonds between communities and between cultures through empathy. Sharing ideas, experiences and worldviews through storytelling is the best way we know to break through those barriers, and to connect with new friends, new markets and new customers.
Stories Make US Happier
Stories are entertaining. They make us laugh, they make us cry, they make us think. They make us change our minds. From childhood, we are taught to engage with the world through stories, and the clarity and understanding they give us is proven to make us happier.
And it works when you tell stories too. Sharing thoughts, ideas and passions through stories gives us purpose and satisfaction. Moreover, there is a whole body of evidence that shows the therapeutic value of sharing experiences of past traumas. Telling good stories leads to better mental health.
Storytelling Builds Confidence
To share your story - especially in a public arena - is a scary prospect. It’s a challenge. But the best storytellers learn to rise to that challenge and look at it eye to eye. Whether in the business world or in your personal life, telling stories will help you grow in confidence, crystallising your ideas and clarifying them for you and your audience.